A Content Marketing Funnel Explained

A content marketing funnel can let potential customers learn more about your brand, find solutions to their problems and become confident in purchasing from you. Different types of content work better in each stage of the funnel.

At the top of the funnel Infographics, videos, and checklists grab attention, create leads, and keep the readers entertained. Gated content, like templates and guides performs well at this stage.

Awareness

At this point, consumers are only aware that your brand exists and the services you offer. This is where the content is created to educate and inform potential customers about the issues your solution solves and also the differences from competitors.

To determine the gaps in your content at this stage, you must consider the kinds of keywords your audience uses to search online. Keyword research can be used to find out what terms your target audience is using when searching online. This will assist you in determining whether your product or service is required. This data can then be used to develop an editorial calendar and decide which content marketing services pieces will focus on those keywords.

Creating content for this stage of the funnel can help you build brand loyalty among consumers. If your customers are more informed about your brand, they will have greater confidence in your ability solve their issues. This will result in higher conversion rates for newsletter signups or purchases and click-throughs on your website.

A well-planned and executed content strategy can help you close the gap in conversion at this stage. For instance, if discover that the majority of your content is targeted at awareness but not enough of it is helping buyers make a purchase decision, you could increase the amount of money you spend on advertising campaigns to target keywords in the middle of the funnel.

Another way to increase your bottom-of-funnel conversion is through social media. Social media platforms such as Twitter and Facebook let you interact directly with your customers, providing you an opportunity to showcase your customer service. This could include anything from retweeting good reviews to promoting special offers.

You can also use existing content to push customers to the bottom of the funnel, such as blog posts or case studies. For example, if you write a blog post on how your product is superior than one from a competitor and you want to share it on social media and encourage readers to sign up to your mailing list for more details. You can also encourage conversions at this point by asking users to tag you on their social media posts once they have tried your product. This will inspire others to do the same and help spread the word about your brand.

Inquiry

A successful content marketing strategy incorporates a mix of content types to attract customers at every stage of the funnel. Brand awareness campaigns, for example could include ad copy as well as blog posts and infographics addressing the most common issues and objections. These b2b content marketing agency pieces can be distributed via email and social media platforms to increase organic traffic.

As consumers progress through the consideration stage, they start looking for specific characteristics of products that can help them make a buying decision. Frequently asked questions (FAQ) pages are a great type of content for this stage. Use tools for keyword research such as Ubersuggest or search for popular industry hashtags to find the questions that your audience is asking. Develop answers to these questions, and then add them to your content funnel map.

During this phase it is essential to present an enticing and compelling argument that demonstrates the way your product or service will solve their problems and generate more revenue. The content should also demonstrate the uniqueness of your brand compared to that of your competitors.

This is a straightforward step to evaluate since the consumer is making a purchase. To determine whether you're getting it completed, check out indicators like conversion rates as well as the number of transactions and click-through rates.

As they reach the stage of advocacy your brand grows increasingly important to them. They will share your content with friends because they are so passionate about it. This is a highly effective method to increase the number of people who follow your brand. You'll need to develop content that inspires people share it instead of just looking at engagement metrics. Utilize Sprout Social, for example, to track social shares that are a result of your content marketing efforts. This will give you a much more accurate picture of the impact you have.

Decision Making

People are looking for content during the decision-making phase that confirms the purchase and explains how to make use of the product. At this point, they want to know that your product will resolve their problem and will make their investment worth it. At this stage it is essential to provide high-quality content, like product guides and case study videos and customer success tales are crucial. Your customers want to have questions answered and get answers from your support team. It is a great way to delight your customers and inspire them to share their experiences.

You're hoping that at this point the customer will become an advocate for your brand and promote it to their friends and co-workers. To convert those who are advocates to raving fans you'll have to provide them with relevant content that can help them make the most of your product or service. This can be done by creating personalized newsletters, tutorial videos, free trial offers and loyalty programs.

After your audience has changed from leads into paying customers and paying customers, it's time to concentrate on retention. The traditional funnel for content marketing models tend to treat revenue as the end of the journey, however it is important to remember that customers will continue to interact with brands even after they have made a purchase. It's essential to think of the funnel as a dynamic model that includes revenue, instead of a static model.

The traditional funnels for content marketing are helpful in creating your strategy however they do not take into consideration the complexity of the buyer's journey. Reimagining the funnel of content marketing as a circular model can assist you in creating an overall strategy. By planning for each stage of the journey you'll be able develop content that will engage your audience and drive conversions. You can then utilize the data from conversions to optimize and test your strategy. Are you ready to experience the impact that this strategy can make to your company? Contact us today to request a complimentary content marketing playbook!

Retention

A content marketing trends marketing funnel is a valuable tool that can assist brands plan their strategy, execute it and evaluate its success. It also gives them visibility into the gaps in their strategy for content that need to be filled. For example when a company has a large amount of content that is geared towards the public's attention and interest, but a small amount aimed at the middle of the funnel, they should focus on creating content geared towards this stage.

One of the best ways to gauge how on-target your content is is to utilize tools such as Ahrefs to analyze the average time on the page and bounce rate of each piece. The higher these numbers, the better performing your content.

After you've put together content for the top of your content marketing funnel It's crucial to keep it fresh and relevant. This will ensure that your audience stays engaged and curious about your brand and the products or services it offers. This can be done by creating new content that is focused on key words, addresses questions that your target audience is likely to look for, and provides the most the latest information regarding your business or product.

As your audience enters MOFU the audience will be seeking out more information about your product or services as well as solutions to their problems. It's important to build trust at this stage by providing honest reviews and demonstrating the value of your product.

The final stage of the content marketing funnel (click through the up coming document) is where your audience will make a purchase decision. This is typically accomplished through restricted content that requires an email address or other method of registration to access. This content is designed to turn the awareness and engagement you've created at the top of your funnel into qualified leads. Your sales team will then follow up.

While customer retention falls mainly in the hands of your sales and support teams, you can influence the customer's experience with your brand by creating content that delights them throughout the entire content marketing funnel. This could include useful resources, behind-the scenes information and special offers that only your target audience will be able to access. When you can foster loyalty with your audience they'll be able to serve as genuine advocates for your product and aid in reducing the time it takes to sell your product.